Running a business is hard enough, and with everything else you have going on in your life, you probably think that starting a blog is something closer to the realm of “oh hell no.” But the reality is, blogging for your business is one of the best decisions you’ll ever make. Blogging is one of the most lucrative, cost-effective content marketing strategies out there, and it is a good way to strategically position your brand messaging. Especially for beauty brands.
#FACTS
Businesses who nurture leads through blogs make 50% more sales at 33% less cost than non-nurtured leads. Yep, you read that right. In fact, 45% of all businesses say that blogging is the most important part of their overall content strategy. Over 50% of companies who blog say that blogging has increased brand awareness, visibility, SEO, and website traffic. Whoa!
Blogging is a fabulous and economical way to generate leads and offer more comprehensive information about your products or services. It also allows brands to share very specific information about their company, products, services, or news; further blogs are among the most shared online content. More shares equal more reach and more eyeballs on your products or services.
Not only can a blog offer two-way communication between you and your customers, but blog articles give your business the ability to tell your company’s story in your voice and tone and describe your products and services in a way that motivates your customers to buy.
In case you’re not convinced, here are 10 facts about why your brand should be blogging.
Meaningfully connects you with your customers
Beauty brands are personal and having a blog that speaks directly to your target audience in a meaningful way gives your brand personality. Building trust through insightful articles and information connects you with your customers in a personal way that makes your brand more relatable. Additionally, you can thoughtfully address customer concerns or issues on your platform and your terms.Increases search engine traffic and drives SEO
Google loves new content, and the more pages you have on your website, the more search engines love you! Whenever you add a blog post, you are also adding more pages and content to your website. This subsequently improves organic search visibility and drives more traffic to your website.Complements your social media presence
A blog post can be mined for about 100 different social media captions for which you can always drive your customer back to your website to read more. Without highly topical blog articles to promote or drive traffic via social media, you are missing a stellar opportunity for high-quality engagement with your audience. Blogging makes it easy for your content to be shared via social media.Promotes trust and builds authority
No matter what you do in the beauty industry, if you have a product or service, you are going to have competition. A blog is one of the best ways to set yourself apart from the competition, raise awareness, and establish your brand as a market leader. Blogging allows you to share pertinent information about your brand, build authority, and promote trust amongst your customers.Improves conversion rates
Blogs convert visitors to customers. A conversion rate is the percentage of visitors who complete the desired action, like signing up for an email list or buying your product. A blog that is consistently updated alerts customers and visitors that your business is thriving and active. As a beauty brand, you should always be able to find ways to interact with your visitors through your blog. Discussing the ingredients included in your products, teaching how to apply various products, and educating your customer base on topics related to your product or service are just a few great ideas to help you provide valuable content that converts.Encourages internal linking
Internal linking is linking back to other blog posts or maybe even products on your website. Internally linking to other blog articles, pages or products can help improve your SEO. It helps visitors navigate your site and guide them to your most important pages.Helps you rank better for long-tail keywords
Long-tail keywords are search terms or keyword phrases with low search volume and competition levels. They are also longer, usually three or more words than other keyword types. The best way to rank for long-tail keywords or search queries is to create more content. The more content you create, the better your chances are for ranking for less common, but higher-converting keyword phrases.Increases number of leads
According to research, websites with 401-1000 pages of content get 6x more leads. And brands with blogs receive 67% more leads than brands who aren’t churning out the content. If you want to produce more leads for your brand, create good, valuable content.Encourages valuable discussion
Blogging allows businesses to connect with their customers via two-way conversation. Opening the comments on your blog helps to encourage discussion about topics, that are important to your customers. It also allows you to listen and respond to their questions or concerns on your platform.Keeps your website fresh and relevant
Search engines reward websites that continuously produce new content. Google especially feeds on new content, so a blog that is well-maintained and updated with fresh content often has a 434% higher chance of being ranked highly on search engines.
Blogging is an excellent mode of communication and it is great for developing more intimate relationships with your customers. Not only does it keep customers updated, but it’s also a wonderful way to generate leads and show off your beautiful brand personality.
Need help getting started on your blog? Contact me for a free 15-minute consultation.